~/karnat.studio/work $ cat resel.md
resel.pl
Brand creation and end-to-end delivery of a web platform. A local classifieds service covering all of Poland. The project was delivered end to end — from developing the name and the trademark registration work, through designing and building the platform, to preparing content and legal documentation and integrating with AI agents via the MCP protocol.
- project type
- classifieds platform
- reach
- all of Poland
- business model
- free listings and advertising space sales
- link
- resel.pl ↗
01 // scope of work
Developing the brand name
Creating the name Resel, which refers to the idea of reselling and suits the character of a nationwide classifieds platform.
Trademark registration
Carrying out the work needed to protect the brand at the Patent Office of the Republic of Poland.
Developing the project concept
Defining the service's assumptions, its structure and its directions of development.
Designing the web platform
Developing the information architecture and layout of the service, taking into account the needs of both individual users and business customers.
Platform development and deployment
Building the complete web service, including its technical back end, business logic and custom software solutions.
Developing administration and moderation tools
Solutions supporting platform management, user support and control of published content.
Developing a proprietary advertising system
Designing and implementing a custom solution for managing advertising space, running campaigns and analysing their results.
AI agent integration via MCP
Designing and implementing an integration based on the Model Context Protocol (MCP) that lets users manage their account and listings on the platform directly from an AI agent. It extends the ways the service can be used with interaction carried out through artificial intelligence.
Preparing content
Writing the texts for the service, including informational, practical and guide content.
Preparing legal documentation
Drafting the terms of service, privacy policy and platform rules.
Addressing DSA requirements
Solutions and procedures for handling reports of illegal content, a point of contact and an appeals process, in line with the EU Digital Services Act.
02 // technology highlight
Resel.pl develops the idea of running a classifieds platform with artificial intelligence agents. The MCP-based integration makes it possible to perform account and listing operations directly from an AI agent, providing an additional channel for interacting with the service.
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