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~/karnat.studio/work $ cat brewera.md

Brewera

A ready-made premium brand for the world of brewing — beer, coffee and tea. Name, European Union trademark, three domains and a sales website in 15 languages. The brand is for sale.

type
brand for sale
protection
EU trademark (EUIPO) — 27 countries
domains
brewera.com · brewera.net · brewera.eu
status
for sale
link
brewera.com ↗

01 // the name

Brew + era — a new era of brewing. The name tells the brand's story by itself and fits a craft beer can just as well as a speciality coffee bag or a premium tea box.

Seven letters, easy to pronounce and spell in any language — with a matching .com domain, which is rare for short names these days.

02 // what was built

Brand and protection

  • brand name
  • European Union trademark registered with the EUIPO — exclusive rights to the name in all 27 EU member states
  • three domains matching the name: brewera.com, brewera.net, brewera.eu

Sales website

  • brewera.com in 15 languages, including Arabic (right-to-left), Chinese, Japanese, Korean and Hindi
  • concept visualisations of the brand in use: craft beer, coffee, tea, brewing ingredients and accessories
  • package description, step-by-step purchase process, FAQ and a spam-protected contact form

03 // challenges

  • A short name with a free .com

    Most short, pronounceable names already have their .com taken. Brewera combines seven letters, a clear meaning and a matching domain.

  • One name for many industries

    The name had to fit beer, coffee, tea, ingredients and accessories — and be registrable as a trademark with the EUIPO.

  • A website for a buyer from anywhere

    The buyer could be a company from any market, so the sales website was built in 15 languages, including right-to-left script.

> // a similar project?

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